HomeBuyer’s Preferred (HBP), a subsidiary of Radonova, Inc. and the leading provider of radon protection plans for the corporate mobility/relocation industry, celebrates its 30-year anniversary of business in 2023.
History of HomeBuyer’s Preferred – Radon Protection Plans
HomeBuyer’s Preferred began as the brainchild of Landauer, Inc. and Phillip Kosanovich after an announcement in 1988 by the United States Surgeon General Dr. C. Everett Koop’s office that stated, “Radon-induced lung cancer is one of today’s more serious public health issues.” At the time, Kosanovich was running a corporate relocation company while his contacts at Landauer were manufacturing and operating a radiation dosimetry laboratory that included radon testing. Through a series of events, he ended up working at Landauer where his ideas for removing the liability and worry of radon testing and mitigation for corporations and their transferees were put into action.
Eventually, Landauer’s radon detector division was sold to Lagercrantz, renamed Radonova, and HomeBuyer’s Preferred became a subsidiary of Radonova. With HBP, a service agreement is given to the buyer of the relocation property to provide them with radon testing and, if necessary, radon mitigation at no cost. All radon related activities are provided and coordinated by HBP.
Phil Kosanovich, who has since changed careers, states that he has “very fond memories of HomeBuyer’s Preferred and is proud of what it has become. I’m most pleased that we were able to remove the radon liability issue for corporations, and the dissatisfaction for corporate transferees of radon gas testing and mitigation during the time crunch of their home sale.”
Radon Protection and Corporate Mobility and Relocation
The corporate mobility/relocation industry has changed dramatically in 30 years with advancements in technology, accelerated moving timeframes, increased costs, and now especially, a focus on mental health for families being relocated. Likewise, HBP has experienced growth as it strives to keep up with serving the dynamic relocation market.
Health risks from radon are part of the landscape in home sales and purchases because high levels of radon create health hazards and liabilities. The HomeBuyer’s Preferred Plan takes the place of a radon test program so that the home seller will not be caught off guard at the “11th hour” paying for a radon mitigation system in order to close on the sale of their house.
Since the 1980s additional Surgeon General announcements have continued to confirm the health effects of radon. In January 2005, U.S. Surgeon General Dr. Richard Carmona updated the radon health advisory by stating, “Indoor radon is the second-leading cause of lung cancer in the United States and breathing it over prolonged periods can present a significant health risk to families all over the country. It’s important to know that this threat is completely preventable. Radon can be detected with a simple test and fixed through well-established venting techniques.”
“We can’t believe it’s been 30 years,” says HomeBuyer’s Preferred Logistics Supervisor Deontae Dodd-Hrobowski. “This goes to show how much this service is needed and we are glad we can help new homeowners reduce their chances of developing lung cancer.”
What is Radon
Radon is the #1 cause of lung cancer in nonsmokers and the #2 cause of lung cancer nationwide, according to the EPA. It is an odorless, colorless gas that forms when the uranium in the natural stone or bedrock beneath a home or building decays. The gas decays into harmful radioactive atoms that become caught in the lungs when breathing. In addition to lung cancer, radon has been linked to asthma, diabetes, heart disease, strokes, dementia, and other illnesses.
HomeBuyer’s Preferred New Brand Identity
A new brand identity has been unveiled to reflect the transformation of HomeBuyer’s Preferred over the last 30 years. Elements of the brand evolution include an updated logo and brand colors.
New Logo: As a prominent representation of the company the new logo is contemporary, bright, and welcoming. Inspired by the previous HBP logo, the new logo highlights the 30-year anniversary and subtly incorporates the sunshine image. “The strong lines on the dual-colored roof in the logo signify how HBP is a subsidiary of Radonova, the global leader in radon testing,” says Joseph Gould, Digital Sales Representative for Radonova, Inc. and creator of the logo.
New Brand Colors: The bold fresh blue and red colors align with the parent company, Radonova, and shows the collaboration of the two organizations. “Internally, we truly operate as one organization focused on radon testing and customer service – so this color combination was the best representation,” continues Gould.
Brand Tagline: “Radon Protection Plans” remains the tagline. “Creating a logo to describe radon which is an odorless, colorless gas that is an element on the periodic table is a challenge to graphically display in a clear manner. We felt keeping the same tagline will make it easiest for our customers to identify what we provide,” says Gould.
About Homebuyer’s Preferred
Established in 1993, Homebuyer’s Preferred is the leading provider of radon protection plans for the relocation industry. A provider of radon testing, radon mitigation, and certified radon reports, Homebuyer’s Preferred eliminates all radon related issues during home relocation for the buyer and the seller. Learn more at www.HomebuyersPreferred.com.
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